by Dean Dean


Listening to Customers is one of the most important skills a small business owner must master, and continually build upon.  This is something that I am very passionate about have worked very hard at throughout my life.  And whether its in your personal relationships or professional relationships, the greatest way to add values to others is through good listening skills.  Being a good listener very simply and bluntly means there are times when you just need to shut up and listen.  I heard an old saying a long time again that has stuck with me through the years.  “The person who listens the most wins!”  Conversely, the person who talks the most loses.



Listening to customers means making sure you establish consistent eye contact.  While we have a tendency to look down or off in different directions when customers are speaking, this is a turn off to them.  It’s important to train your eyes to remain locked with theirs as they communicate their needs and express their concerns and issues.  It’s always great to briefly repeat back and summarize what they have shared with you.  Show them that you understand whatever it is or was that frustrates them, and then understand precisely what they expect in terms of desired outcomes.


I’m not a Bible scholar or anything, but I do read it and practice it as best as I can.  And the Bible is filled with many verses about the importance of being a good listener.  One of those verses is Philippians 2:4 which says this.  “Look not only to your own interests, but also to the interests of others.”  Listening to customers effectively and successfully means you are literally looking our for their interests, not just yours.  Remember that we are in the service business which means we are here to “serve” our customers.  Always strive to listen more, speak less, ask questions and avoid assumptions.  As you continue to build and grow your pressure washing business, let us know if you need website services.

Doug Rucker's Pressure Washing School
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